Project
FotoMoto Tours
A website that sells photographic motorbike tours of Japan
FotoMoto Tours runs guided motorbike tours of Japan for people who want to come home with photographs as well as memories. Riders start in Yokohama and cover Mount Fuji, the Izu Peninsula, Hakone and the mountain roads inland, staying in traditional inns along the way. Trips run in four day and eight day versions, in spring for the cherry blossom and autumn for the turning leaves.
Project Scope
- Website build
- Tour pages with day by day itineraries
- Photographs running through each day of the itinerary
- Enquiry and tour registration forms
- Mailing list sign up
The challenge
Booking an overseas motorbike tour is a big decision made a long way in advance. Someone considering it has to believe the roads are worth flying for, that the operator knows the country, and that the whole thing will be handled properly once they land. None of that is settled by a price and a date.
They also arrive with a long list of practical worries, and most of them stop the enquiry before it starts. Do I need a special licence. Can I hire a bike and gear. What if my partner does not ride. What camera should I bring. If those answers are not sitting on the site, the person quietly moves on rather than sending an email to ask.
What I built
A website where a tour gets its own page, structured so the trip sells itself and the practical questions are already answered by the time a rider reaches the form.
Tours told day by day
Each tour page walks through the trip one day at a time, naming the waterfalls, the castles, the shrines and the overnight stops, with photographs running alongside the words. A rider can picture the whole route before they enquire.
The questions answered up front
A dedicated questions page covers licences and the permit needed to ride in Japan, hiring bikes and gear, what happens if you do not ride, meals, room upgrades, and even which lenses to pack. It removes the reasons people hesitate.
An enquiry on every tour
A short registration form sits at the foot of every tour page, so interest is captured at the moment it peaks rather than after a hunt for a contact link. The main contact form separates a general question from a genuine tour registration, so each one gets the right reply.
A mailing list that builds itself
Most people who fall in love with a trip are not ready to commit to this season's dates. One tick box on the contact form keeps them on the list for the next one.
Across the site
A tour, told one day at a time
Questions: answered before they are asked
The result
The site has been running since 2018 and it is still the business's shopfront today. Tours have been added, rewritten and re dated across the years since, most recently in 2025, all without a rebuild, because each trip is a separate item on the site that can be added or changed on its own, without touching anything else.
I have also ridden one of these tours myself, so the day by day pages were written by someone who had actually been on those roads.
If you run tours, trips or experiences that people research for months before they commit, the website has to do the convincing while you sleep. See how I approach website design, read about the Suncoast Express quoting and booking system, or get in touch.
Common questions about this project
Yes. FotoMoto Tours sells guided motorbike tours of Japan, and the same problem shows up across travel: people think about a trip like this for months, so the site has to build confidence over several visits before anyone enquires.
This one does not, and does not need to. Tours run on a conversation, so the site captures a registration of interest and hands the person to the operator. Where a business genuinely needs online quoting, booking and payment, that is a much bigger project, and the Suncoast Express build is the example of it.
Yes. Each tour is a separate item on the site, so a new season, a new route or a rewritten itinerary drops straight into the same layout. That is why the site has kept running and kept changing for years after launch.
Because every unanswered question is a lost enquiry. Licences, bike hire, gear, travelling with a partner who does not ride: those are the things people quietly worry about, and answering them plainly on the site converts far better than waiting to be asked.
It has been running since 2018 and it is still live at fotomototours.com, with tour content updated as recently as 2025. It is one of the longer lived sites I have built.
No. I am based in Geelong and work with clients across Australia. This project sells trips on the other side of the world, so where the office is has never been the limiting factor.
