Free SEO Audit Tools vs a Professional Audit: What You Actually Get
Free SEO audit tools check whether things exist. A professional audit tells you whether they're working. Here's an honest comparison from someone who uses both.
Free SEO audit tools check whether things exist. A professional audit tells you whether they're working. Here's an honest comparison from someone who uses both.
Traditional SEO is about ranking. AI search is about being quotable. Here's how Google AI Overviews, ChatGPT, and Perplexity decide which websites to cite, and what you can do about it.
AI search engines don't just find your website. They decide whether to quote it. AI citability is the measure of how likely that is, and most business websites score poorly.
From website design and SEO through to custom WordPress plugins and web applications. Nearly twenty years of building for the web, and every project still starts the same way: a conversation about what you actually need.