Custom WooCommerce development & e-commerce solutions
I build WooCommerce stores that are tailored to your business model, not assembled from off-the-shelf themes with a dozen plugins bolted on. Whether you're launching a new online store, migrating from another platform, or need a complex e-commerce system with custom integrations, I handle everything from strategy through to launch and ongoing support.
E-commerce stores built for your business
Every online store has different requirements. A boutique selling handmade goods operates differently to a wholesale distributor with tiered pricing. I build WooCommerce stores that match how your business actually works, not how a generic template assumes it should.
Custom WooCommerce Stores
Online stores designed and built from scratch around your product range, pricing structure, and customer experience goals. I build custom themes with optimised product pages, streamlined checkout flows, and a back-end that makes day-to-day management straightforward. Whether you sell ten products or ten thousand, the store is built to handle it.
Product Catalogues & Ordering Systems
Not every business needs a full shopping cart. Some need a detailed product catalogue with enquiry forms, quote requests, or trade-only ordering. I build catalogue systems with advanced filtering, product comparison features, and custom ordering workflows that fit your specific sales process.
Subscription & Membership Commerce
Recurring revenue models built on WooCommerce Subscriptions. I set up subscription boxes, replenishment orders, membership access with gated products, and flexible billing cycles. The system handles upgrades, downgrades, pauses, and cancellations cleanly so your customers have full control over their accounts.
Business System Integration
Your online store doesn't exist in isolation. I connect WooCommerce with your accounting software (Xero, MYOB, QuickBooks), inventory management systems, shipping providers (Australia Post, Sendle, StarTrack), and CRM platforms. Orders, stock levels, and customer data stay in sync across your business without manual data entry.
Why WooCommerce
You own everything
Unlike Shopify or BigCommerce, WooCommerce is open source. You own your code, your data, and your customer relationships. No monthly platform fees, no transaction commissions beyond your payment gateway, and no risk of being deplatformed.
Endlessly flexible
WooCommerce can be customised to fit virtually any business model. Physical products, digital downloads, bookings, subscriptions, wholesale, multi-vendor marketplaces. If you can sell it, WooCommerce can handle it, and I can build it.
Scales with your business
WooCommerce handles everything from a handful of products to tens of thousands of SKUs. With the right hosting and optimisation, it performs well at scale. And because it's built on WordPress, you get a full content management system alongside your store.
Massive ecosystem
WooCommerce powers over 35% of all online stores worldwide. That means proven extensions for almost any requirement, a large developer community, and long-term viability. You're not betting on a niche platform that might disappear.
How I approach e-commerce
Building an online store is more than installing WooCommerce and adding products. I take the time to understand your business model, your customers, and your operations before writing any code. The result is a store that actually works for your business, not one you're constantly fighting against.
Strategy & Business Model
Before any development starts, I work with you to map out your product range, pricing structure, shipping requirements, tax obligations, and customer journey. This strategic groundwork determines how the store is architected and ensures every technical decision supports your commercial goals.
Design for Conversion
E-commerce design isn't just about looking good. It's about removing friction between browsing and buying. I design product pages, category layouts, and checkout flows that guide customers toward a purchase without gimmicks or dark patterns. Clear calls to action, fast load times, and a mobile-first approach.
Build & Integrate
I build the store with a custom WooCommerce theme, configure your payment gateways, set up shipping zones and rates, and connect any third-party systems your business relies on. Everything is tested thoroughly in a staging environment before going live, including test transactions through every payment method.
Performance & SEO
E-commerce sites live or die by their page speed and search visibility. I optimise product images, implement proper schema markup for rich results in Google, configure caching for dynamic pages, and ensure your category structure supports strong organic rankings.
Launch & Ongoing Support
I handle the launch process including DNS, SSL, payment gateway verification, and redirect mapping if you're migrating. After launch, I offer managed hosting, WooCommerce maintenance, security updates, and ongoing development support. You'll always have a direct line to the person who built your store.
What sets this apart
There are plenty of people who can install WooCommerce. Here's why working with me is different.
Custom-built, not theme installs
Every WooCommerce store I build starts with a blank canvas. I don't purchase a "premium e-commerce theme" and tweak the colours. I write the code myself, which means your store performs better, looks exactly how you want it, and doesn't come loaded with features you'll never use.
Performance-focused
WooCommerce stores are notorious for slow load times when built poorly. I optimise from the ground up: lean code, properly sized images, efficient database queries, and smart caching strategies. Fast stores convert better and rank higher in search results.
Integration expertise
I've connected WooCommerce with accounting platforms, inventory systems, shipping APIs, CRMs, and email marketing tools. When an off-the-shelf plugin doesn't exist or doesn't work properly, I build custom integrations that are reliable and maintainable.
Nearly 20 years of WordPress experience
I've been building with WordPress since 2007 and with WooCommerce since its early days. That depth of experience means I know which plugins are reliable, which patterns to avoid, and how to architect stores that are stable and scalable.
Direct communication
When you work with me, you work with me. Not a project manager, not a junior developer, not a support ticket queue. I'm the person who understands your store inside and out, and I'm the one you talk to when something needs attention.
Ongoing support after launch
E-commerce sites need active maintenance. WooCommerce updates, payment gateway changes, shipping rate adjustments, and new product launches all require attention. I offer managed hosting and ongoing development support so your store stays healthy and continues to grow.
Frequently asked questions
How much does a WooCommerce store cost?
A custom WooCommerce store typically starts from around $8,000 for a straightforward product catalogue with standard payment and shipping. Stores with complex product configurations, subscription models, or integrations with accounting and inventory systems will cost more. I provide a detailed quote after understanding your business model and requirements, so there are no surprises.
Can you migrate my existing online store to WooCommerce?
Yes. I regularly migrate stores from Shopify, Magento, BigCommerce, and other platforms to WooCommerce. This includes products, customers, order history, and SEO redirects. I plan the migration carefully to minimise downtime and preserve your search rankings. You'll have a staging version to review before the cutover happens.
Do you handle payment gateway setup?
Absolutely. I configure and test payment gateways including Stripe, PayPal, Square, and Australian-specific options like eWAY and Windcave. I make sure the checkout flow is smooth, secure, and PCI compliant. If you need a specific gateway, I can evaluate whether it has a reliable WooCommerce integration before we commit to it.
