SEO & AI Visibility Audit
I score websites against a 100-point rubric covering everything a traditional SEO audit checks, plus the layer that most agencies aren't measuring yet: how well your site performs for AI search engines like ChatGPT, Perplexity, and Google's AI Overviews. The audit analyses real Search Console and Analytics data, not just a surface-level crawl.
What you get
A 100-point audit across 5 categories and 25 sub-criteria. Scored against a published rubric. Delivered as a branded interactive web report with a prioritised action plan.
- Technical SEO scored across 25 sub-criteria
- Structured data completeness and relevance analysis
- AI citability scoring (will AI engines quote your content?)
- E-E-A-T signal assessment
- Search Console and Analytics cross-referencing
- Keyword clustering with buyer journey mapping
- A branded, interactive web report (not a PDF)
- Prioritised action plan: what to fix first and why
What this audit covers
Most SEO audits run your URL through an automated crawler and hand you a list of red and green checkmarks. That tells you whether your meta tags exist. It doesn't tell you whether anyone will find your business when they ask an AI assistant for a recommendation.
This audit goes deeper. I score your site across five categories, each with detailed sub-criteria, using a published rubric so you can see exactly how the score is calculated.
Technical SEO
25 pointsTitle tags, meta descriptions, heading structure, canonical URLs, Open Graph tags, image alt text, and internal linking. The foundation that every search engine, traditional or AI, needs to index your content properly.
Structured Data & Schema
25 pointsJSON-LD presence, schema type relevance, required and recommended properties, and schema breadth. This is the machine-readable layer that tells Google and AI engines what your page is about, not just what words are on it. I check whether your schema types actually match your content and whether you're missing properties that could unlock rich results.
AI Citability
20 pointsThis is the part nobody else is scoring yet. I assess how well your content is structured for AI systems to extract, cite, and reference. Content chunking, direct answer patterns, factual density, quotability, and topical authority. If your content reads like a brochure, AI engines have nothing to quote. If it's structured in clear, self-contained blocks with specific facts, you become a source they cite.
E-E-A-T Signals
15 pointsExperience, Expertise, Authoritativeness, and Trustworthiness. Google uses these signals to decide if your site is a credible source, and AI engines inherit those judgements. I check author information, content freshness, citations and sourcing, transparency, and content depth. These are the trust signals that separate "a website exists" from "this is someone worth quoting."
AI Crawler Accessibility
15 pointsWhether AI crawlers can actually reach and read your content. I check your robots.txt for AI crawler directives, llms.txt presence, sitemap accessibility, content rendering method, and AI-specific meta directives. Some sites accidentally block GPTBot, Anthropic, and PerplexityBot without realising it. Others serve critical content via JavaScript that crawlers can't execute.
How the audit
works
The process takes about a week from start to finish. Here's what happens.
You give me access
I need read-only access to your Google Search Console and Google Analytics 4. This lets me pull real performance data instead of guessing: which queries are driving impressions, which pages get clicks, and where the gaps are. I'll walk you through adding me if you haven't done this before. It takes about five minutes.
I pull and analyse your data
I collect 28 days of search performance data from both platforms. For a typical small business site, that's anywhere from 50 to 500+ unique search queries, 30 to 100 landing pages, click-through rates, average positions, organic sessions, bounce rates, and landing page engagement metrics. This data feeds into the keyword analysis and cross-platform modules.
I run the full audit suite
Your homepage (and key landing pages if relevant) go through the 100-point scoring rubric. I also run keyword clustering to group your search queries by topic and intent, identify striking-distance opportunities (queries where you're close to page 1), and flag content gaps and cannibalisation issues.
You get your report
Everything is compiled into a branded, interactive web report that you access via a private link. Not a PDF that sits in your inbox. The report includes the full audit scorecard, keyword analysis, top queries and pages, search intent breakdown, and a prioritised action roadmap.
What the report looks like
The report is a comprehensive, interactive web page with colour-coded scores, data tables, and clear explanations written for business owners, not SEO specialists.
Sections include: key metrics with month-over-month trends, audit score ring with category breakdowns, wins and problems summary, priority action, search intent mapping, keyword clusters, striking-distance opportunities, content gaps, and an action roadmap.
$1,500 + GST
Single price, no tiers, no hidden extras.
That covers the full 100-point audit, Search Console and Analytics analysis, keyword clustering, the interactive web report, and a prioritised action plan.
For context: Australian SEO agencies typically charge $1,500 to $6,000 for a standard SEO audit. This audit includes everything in that range plus the AI visibility layer that none of them currently offer: AI citability scoring, AI crawler accessibility checks, and llms.txt assessment.
I don't offer a cheaper "basic" tier because an incomplete audit wastes your money. And I don't inflate the price with "strategy sessions" or "implementation packages." You get the full picture, clearly explained, and you decide what to do with it. If you need help implementing the recommendations, we can talk about that separately.
Who this is for
Small to medium business owners
You want to know where your website actually stands in search, not just "it could be better." You want specific numbers and a clear action plan.
Agencies needing a second opinion
You're looking for a white-label audit for your clients, or you want an independent assessment to complement your own SEO work.
Businesses preparing for AI search
You want to understand how your site performs in ChatGPT, Perplexity, and Google's AI Overviews before your competitors do.
Sites with underperforming traffic
Your website gets traffic but you're not sure why certain pages underperform or why your click-through rates are low.
Recent platform migrations
You've just migrated platforms (WordPress to headless, Squarespace to something custom) and want to make sure nothing fell through the cracks.
Not for you
I want to be upfront about when this audit isn't the right fit.
You need ongoing SEO management
This is a one-off deep audit, not a monthly retainer. If you want someone managing your SEO and website on an ongoing basis, consider a Rapid Site, where I handle hosting, updates, and SEO monitoring on a recurring basis.
No Search Console data yet
Without real search data, half the analysis can't happen. I can help you set it up, but the audit won't have performance data until GSC has been collecting for at least 4 weeks.
You want a free automated scan
Tools like SEOptimer, Semrush, and Ahrefs run automated crawls that check 50 to 100 data points and give you a score. Those are useful for a quick health check. This audit is manual expert analysis with AI scoring that no automated tool provides.
Enterprise site with 10,000+ pages
This audit is designed for sites up to a few hundred pages. Enterprise sites need a different approach and a bigger budget.
What this audit found on my own site
I run this audit on philkurth.com.au every month. Here's what the April 2026 audit revealed.
81/100 overall score
The structured data and AI crawler scores are strong. The weak spots are AI citability (homepage reads too much like a brochure) and E-E-A-T (no visible dates, limited external citations).
The keyword analysis uncovered a site-wide CTR problem. Across 22,098 impressions in 28 days, the site earned only 110 clicks (0.50% CTR). Even pages ranking in positions 1 to 3 had abnormally low click-through rates. The diagnosis: title tags and meta descriptions weren't matching what people were actually searching for. One blog post alone had 6,522 impressions at position 6.2 and just 3 clicks.
The audit also identified 95 striking-distance queries (positions 11 to 20) and 7 keyword clusters, including a Geelong web design cluster with 440 impressions and zero clicks despite page 1 rankings.
That's the kind of insight you get. Not "your meta description is missing," but "this specific page is wasting 6,500 impressions a month because the title doesn't match search intent."
See the full sample reportWhy this matters right now
The way people search is changing. Google's AI Overviews now appear in a growing number of search results. ChatGPT has web search built in. Perplexity is becoming a genuine alternative to Google for research queries.
These AI systems don't just look at your keywords and backlinks. They look at whether your content is structured in a way they can extract and cite. They check whether you have clear, factual, self-contained blocks of content that answer specific questions. They assess whether your structured data tells them what your page is about.
Most businesses haven't adapted yet. Their content was written for humans scanning a page, not for AI systems extracting answers. That's a gap, and it's going to get wider.
A traditional SEO audit tells you whether your house is in order. This audit also tells you whether the new neighbours (AI search engines) can find your front door.
Frequently Asked Questions
About a week from when I get access to your Search Console and Analytics. The data collection and analysis takes a few days, and then I spend time on the expert review and report compilation. You'll have your report within 5 to 7 business days.
Read-only access to Google Search Console and Google Analytics 4. I don't need admin access, and I can't change anything on your site. I'll send you instructions for adding me as a user. It takes about 5 minutes.
Free tools run automated crawls: they check whether meta tags exist, whether images have alt text, whether your site loads fast. That's valuable but limited. This audit adds manual expert scoring against a 100-point rubric, real search performance data analysis, AI citability assessment, structured data completeness review, and keyword clustering with buyer journey mapping. The free tool tells you "your meta description is missing." I tell you "your meta description is missing on the page that gets 6,000 impressions a month, and here's exactly what it should say."
AI citability measures how likely it is that AI search engines will extract and reference your content in their responses. It looks at whether your content is structured in self-contained blocks, whether it contains specific factual claims that can be quoted, whether it answers questions directly, and whether it demonstrates topical depth. High AI citability means AI systems are more likely to cite your website when answering questions related to your business.
The audit identifies and prioritises the issues. Fixing them is a separate conversation. Some fixes are quick (rewriting a meta description takes minutes), others require development work (adding structured data, restructuring content). I'm happy to help with implementation, but the audit stands on its own as a diagnostic tool. Many clients take the report to their existing developer or agency.
GEO stands for Generative Engine Optimisation. It's the practice of optimising your website for AI-powered search engines (like ChatGPT, Perplexity, and Google's AI Overviews) rather than just traditional search results. A GEO audit assesses how well your content performs for these AI systems. This audit includes full GEO scoring as part of the AI Citability and AI Crawler Accessibility categories.
Professional SEO audits in Australia typically range from $1,500 to $6,000 depending on the agency, the scope, and the size of the site. Automated tool-based audits are often offered free as a lead generation tool, but they provide surface-level analysis only. This audit is $1,500 + GST and includes both traditional SEO analysis and AI visibility scoring that most agencies don't offer yet.
